In my work both now and over the years, my values ​​and thoughts regarding sustainability have become visible through CSR (Corporate Social Responsibility) as a crucial part of how companies can contribute to a better and more sustainable world, which always has a bearing on Business Behavior.

For me, it's about taking a broader responsibility than just financial profit such as taking into account how our business decisions affect society, the environment and future generations. I know that the companies that act responsibly show by action that they not only care about their customers, but also about their employees, their suppliers and society & the world at large.

I believe that CSR should not be a separate activity but should be integrated into the company's business strategy and be known by all employees. This means that all business decisions, from production to marketing, must be taken with consideration of ethical guidelines, environmental impact and social consequences. To me, building sustainable business models means creating long-term value, not just for shareholders, but for all stakeholders.

In my work, I advocate transparency and accountability for one's actions. I believe that companies/companies that act openly and responsibly build stronger trust with their customers and that they at the same time attract loyal employees & partners who share values. I want to work to promote companies that not only deliver high quality products or services, but also do so with consideration for society and the planet.

I further stand for the fact that CSR is not only a moral duty but also a business opportunity, which I have been able to demonstrate many times in both employment and interim solutions. The companies that integrate sustainability into their DNA will be better equipped for future challenges and changes in customer expectations. My approach to CSR and Business Behavior is about creating a world where companies don't just think about profit, but also about leaving a positive impression on society and the environment.

What is a sustainable business?

Many perspectives of sustainability of course relate to the important impact and interaction with society around. But there are also quite some core perspectives relating to the long-term healthy profitability needed for a business to be able to call itself sustainable. We all know many aspects need to be understood and mastered, and I would like to draw the attention to one aspect that too often is overlooked – the impact of Intellectual Property.